🏅NIL compliance is confusing. Enter the growing world of consultants.

The business of NIL compliance has quietly evolved into one of the most reliable — and lucrative — revenue streams in college sports services.

🏅Texas Tech's big money summer

Plus Damian Lillard back at Weber State, the Big Ten and private equity and many more links

🏅NIL opportunities have evolved way beyond basic sponsorships

When the NCAA opened the door to NIL opportunities, few expected just how creative and value-driven college athletes would be.

🏅In the rev-sharing era, sports analytics should be applied off the field, too

Data analysis can help schools come up with creative new revenue streams, which in turn can help teams compete.

🏅High school NIL is booming. Here’s what could come next.

🏅Revenue sharing can still be a "no-brainer" in the Group of Five

A look at Wyoming's opt-in to the House settlement, plus Mike Locksley on team chemistry and a ton of required reading

🏅NIL dollars for ... political endorsements?

Last year, a Montana PAC recruited athletes to endorse Sen. Jon Tester. Will we see more political endorsements as the midterms approach?

🏅The college sports executive order is here. What does it say?

Plus, Unrivaled has a new class of NIL deals, an Alabama WR signed with Nike and more.

🏅Transfer credits in the transfer portal?

Student-athletes gain in their sport by transferring. But are they losing out in the classroom?

🏅College tennis faces an uphill battle

Like most Olympic sports in the post-House world, tennis has a murky future

🏅We're still waiting for the college sports executive order

Plus snippets from SEC Media Days, a closer look at NIL in women's hoops and more

🏅NIL means younger (and younger, and younger) athletes are building brands

With more than 30 states now permitting high school NIL deals, thousands of youth athletes are building brands that could support them through college